Positive, lasting impressions are the best marketing tool. When your customers experience your exceptional service or enjoy your beautiful creations, well-designed products or delicious food, it motivates them to return to your business and tell others about you.
Another way to create positive impressions and, thereby, increase your business and rev up your revenues, is by giving people thoughtful promotional products. These can be any item personalized with your company name or logo that allows you to connect with your audience in a meaningful and memorable way over a long period of time.
Surveys show that:
- 90% of people who receive a promotional product can recall the name of the brand.
- 85% of people who received a promotional product did business with that company. (Source: PROmotion Marketing, LLC)
Fryed Egg can help you:
- define your audience
- discover what would be helpful for them
- design your message
- procure the branded items
- and determine the most exciting way to deliver the items to wow the recipient
Who is your audience?
Understanding who your audience is and what would be meaningful for them is the first and most important step in the process. Recently, while working with a client whose audience is working women, we suggested meaningful items for them that included an umbrella for the car, a Tide pen for the purse and a sealed, insulated mug. The key is to give something they will use all the time, something they enjoy and find helpful or extra special. It’s all about keeping your brand in front of them to enhance your company’s name recognition and build your relationship with the recipients.
Your audience includes your clients, for sure, but also your partners, prospects, vendors, volunteers and employees. What will you give them? What will be meaningful to them?
Promotional Product Trends for 2021
Many businesses changed in 2020, primarily with their workforce moving to home offices. Gifts targeted to employees working from home could be
Telecommuting kits, which can include
- mouse pads
- charging cables
- memo desk calendars
- pencil cases
- desktop organizers
Data security and safety kits to keep employees safe
- webcam covers
- slim computer backpacks
Back-to-office kits to keep returning employees healthy
- touchless tools
- sanitizer ballpoint pens
- mask lanyards
Eco-friendly products, like reusable straws and items made of bamboo or burlap, are of great interest right now as companies are focused more and more on sustainability of the planet in their purchases.
Hottest Trend for 2021
One of the hottest trending items for 2021 is a condiment holder that hooks into a vehicle air vent, finally allowing people who eat in their cars to dip fries into ketchup or nuggets into sauces!
And how will you present these items? The Fryed Egg team thinks beyond the usefulness of the gift to making the packaging and delivery just as memorable. We put the extra effort into the process to make the entire experience extremely impressive including the initial impression and the unwrapping process.
Another Option: The Company Store
Successful companies, especially those with many employees and multiple locations, often set up a company store. They keep branded clothing, protective gear and work-related and non-work-related swag, such as jackets, ball caps, shirts and umbrellas, available for employees to buy at the great prices they sourced. These products, within your brand standards, may even be things you want or require your people to use, such as safety items.
Whatever your business, you want your people to be easily identified and recognized in the field so your customers and clients feel comfortable with them. So why not build brand equity while doing that? It’s a winning combination!
Industry Spotlight: Construction
For example, construction companies need to be OSHA compliant, so they often stock branded reflective vests, hard hats, protective glasses, gloves, hats and safety cones. You need to use certain safety items anyway, so why not have them speak for you, all day every day? The standardized branding ensures that everyone who sees it is reminded of your brand and remembers to choose you the next time they need the services or products you offer.
Your company store can be centralized, coded, automated and even organized on a hierarchy based on your company’s classifications by job title, making it easy and turnkey for your employees. Your salespeople can pull down approved items before making sales calls, and you rest assured, knowing that whatever they choose has been approved by you—and you have controlled your costs, too.
Our holistic approach focuses on the marketing strategies that will work best for you.
Here at Fryed Egg, we want to help your business grow. We strive to understand the relationship you wish to create with your audience in order to devise a holistic marketing strategy that includes promotional products, which are ranked the most effective advertising across all generations (Source: PPAI).
We can help you set up your company store and serve as your trusted guide to finding high-quality, affordable, timely delivered, exclusive products, thanks to our buying power and volume derived from our position in the marketplace. Our goal is to make the experience as easy as possible for you, while we help make your brand a familiar and friendly name and the first that comes to mind when people are in the market for the expertise you represent.
With our access to creative, innovative, memorable items, we offer you not only branded merchandise at competitive pricing, but also the proactive commitment to service we are known for. If you would like to talk with us about satisfying your ongoing needs for completely customized, meaningful, branded merchandise delivered to your audience in a way that will wow them and keep your brand in their minds, give us a call. We are here to help.