The blog.

Featured image for “An Organization Is Nothing Without A Mission, A Vision And Strongly Held Core Values”
08/09/22

An Organization Is Nothing Without A Mission, A Vision And Strongly Held Core Values

There are certain crucial steps that no successful organization can ever hope to skip. Defining who you are and where you want to go is among the most essential things you can do. That means creating a mission statement, a...
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Featured image for “Catch Your Customers On The Phone With Text Campaigns”
08/03/22

Catch Your Customers On The Phone With Text Campaigns

One of the primary challenges of any marketing effort is reaching your audience where they are.Most of us are on our phones.That’s why text marketing campaigns are such an invaluable way for your organization to connect with your key audiences...
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Featured image for “Avoid Social Media Mishaps That Will Leave You Saying Sorry”
07/21/22

Avoid Social Media Mishaps That Will Leave You Saying Sorry

Social media is a fun place, filled with humor, insight and human connection. However, we all know that’s not all that it is. It’s also a treacherous place where reputations can nosedive and brands can find themselves drowning in controversy.Sometimes,...
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Featured image for “Build A Powerful Platform For Your Brand, Your Cause Or Yourself. Publish A Book.”
07/21/22

Build A Powerful Platform For Your Brand, Your Cause Or Yourself. Publish A Book.

Publishing a book can seem like a tall task. It takes a lot of words and a lot of time to get it just right. When it’s finished, though, it can have a life and impact that endures for years,...
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Featured image for “TikTok And Businesses: Don’t Wade In Unless You’re Ready.”
07/05/22

TikTok And Businesses: Don’t Wade In Unless You’re Ready.

Social media is densely populated with platforms that arrive with a flourish and make a play at becoming the next big thing. Few manage to break through and saturate the market. One whose profile has grown rapidly in recent years...
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Featured image for “Take A Cue From The Military: Build Pride And Reward Excellence With Challenge Coins”
06/27/22

Take A Cue From The Military: Build Pride And Reward Excellence With Challenge Coins

Rewarding team members and demonstrating appreciation for their service and great work is one of the most important parts of any organization’s work as an employer. If you want to create a high-quality culture, it starts with your team members....
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Featured image for “Want To Build Your Website’s Traffic? Attracting Backlinks Is Essential.”
06/24/22

Want To Build Your Website’s Traffic? Attracting Backlinks Is Essential.

For any organization, a stamp of approval from an outside source will always go a long way, giving you an endorsement that means more because you didn’t manufacture it. That’s why backlinks are such a crucial tool for organizations that...
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Featured image for “Google Search Ads Are Great – But How Do You Effectively Budget For Them?”
06/15/22

Google Search Ads Are Great – But How Do You Effectively Budget For Them?

How to budget for Google search ads is a question we get a lot. Google search ads are an extremely effective form of digital advertising that work on a pay-per-click basis, which can be confusing at first for those accustomed...
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Featured image for “What’s In A Name? Involve Customers To Bring Value To Clever Naming Decisions”
06/09/22

What’s In A Name? Involve Customers To Bring Value To Clever Naming Decisions

Names can be both fun and meaningful – both memorable and powerful. For organizations, naming decisions can represent an opportunity to engage with their audiences and to welcome them into the fold – to make them a part of their...
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Featured image for “Has Your Logo Grown Stale? Consider A Logo Evolution”
06/02/22

Has Your Logo Grown Stale? Consider A Logo Evolution

Standing still is rarely the best option, especially for organizations. Progress requires change and taking calculated risks to advance your organization and your brand. A stale or stagnant brand likely is a failing one.Your logo is one of the most...
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Featured image for “Can You Have A Social Enterprise Business? Only If You Mean It.”
05/24/22

Can You Have A Social Enterprise Business? Only If You Mean It.

In recent years, social enterprise businesses have gained an increasingly prominent foothold in the commercial landscape. According to the Social Enterprise Alliance, social enterprises are “organizations that address a basic unmet need or solve a social or environmental problem through...
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Featured image for “Get Your Subject Matter Experts Into The Spotlight”
05/18/22

Get Your Subject Matter Experts Into The Spotlight

One of the most powerful steps that your organization can take is putting a public, personal face on your brand. It’s a great way to build a connection with your audience and to promote your brand through a wide range...
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Featured image for “Giving Circles Are Transforming Nonprofit Fundraising”
05/11/22

Giving Circles Are Transforming Nonprofit Fundraising

In recent years, giving circles have gained ground as a powerful tool for nonprofits in their fundraising efforts. In fact, research published in 2020 in Nonprofit Quarterly indicated that the number of giving circles in the U.S. had tripled since...
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Featured image for “Bring Southern Hospitality To Your Brand”
05/04/22

Bring Southern Hospitality To Your Brand

Southern hospitality is famous for a reason. It’s ingrained in our culture – we take the responsibility of taking good care of our guests seriously down here. At Fryed Egg Productions, we bring that mindset to all of our interactions,...
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Featured image for “Why the Colors You Choose Will Tell Your Customers Everything About You”
04/27/22

Why the Colors You Choose Will Tell Your Customers Everything About You

Colors are everywhere, and most of us don’t spend much time thinking about it. However, colors can have a tremendous impact on our emotions and the way that we feel instinctively about what we encounter in the world.Consequently, one of...
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Featured image for “Tell your story in a way people won’t forget. Make yourself the subject of a documentary.”
04/20/22

Tell your story in a way people won’t forget. Make yourself the subject of a documentary.

We all love movies because of their capacity to move and entertain us. Documentaries can be particularly powerful, telling the stories of real people in real situations. As viewers, we naturally connect with them and are curious about their lives...
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Featured image for “With contest marketing, both you and your customers can be winners”
04/12/22

With contest marketing, both you and your customers can be winners

Contests have been an integral part of marketing plans for decades for a reason – they work. Well-designed contests offer distinctive, memorable ways of promoting your brand and its products and services to your targeted audiences without giving them a...
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Featured image for “Brand compliance: Your brand won’t mean much without it”
04/05/22

Brand compliance: Your brand won’t mean much without it

It is remarkable how easily so much good work can be undone with a lack of follow through. An organization devotes invaluable resources to developing its brand into something special – something to be proud of, something powerful to its...
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Featured image for “How nonprofits can use enterprise to strengthen their organization and mission”
03/30/22

How nonprofits can use enterprise to strengthen their organization and mission

Nonprofits exist to provide vital services and resources – not to make money. However, they need to make money if they are going to provide those services and resources. That’s why enterprise is not a dirty word in the nonprofit...
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Featured image for “Having trouble attracting new hires? Use video to catch their attention.”
03/18/22

Having trouble attracting new hires? Use video to catch their attention.

The competition to hire new talent continues to be as heated as it’s ever been, and every organization in the labor market has a major stake in putting itself in the best possible light for job-seekers. If you’re hiring right...
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Featured image for “Building a sales promotion program with purpose”
03/08/22

Building a sales promotion program with purpose

Sales promotion campaigns are among the most effective ways to build and retain your customers. However, they are often not as easy to create and execute as they look. For promotions to be truly productive for your business, they need...
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Featured image for “Want to demonstrate your expertise? E-books will resonate with your audience.”
03/01/22

Want to demonstrate your expertise? E-books will resonate with your audience.

Key to any organization gaining and keeping a customer is establishing a high level of trust with them. And one of the best ways of doing that is demonstrating your expertise and authority on topics that are central to your...
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Featured image for “Engage your customers with interactive marketing”
02/22/22

Engage your customers with interactive marketing

The most successful marketing efforts often don’t just rely on a one-way interaction from brand to customer. Instead of relegating the audience to being passive recipients, these marketing plans welcome customers into the project and make them active and crucial...
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Featured image for “Show, don’t tell: Use case studies and testimonials to demonstrate your value”
02/14/22

Show, don’t tell: Use case studies and testimonials to demonstrate your value

Past successes are among the best ways to prove yourself to prospective customers and clients. When a prospect considers partnering with your organization, they want to be confident that you will deliver – and they want to know that you...
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Featured image for “Before speaking to the press, embrace the magic of media training”
02/07/22

Before speaking to the press, embrace the magic of media training

We may think we’re ready for the limelight, but are we really? If you’ve got an opportunity to speak to the media, take a moment to consider whether you would benefit from some training and expert guidance before taking that...
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Featured image for “If you’re not showing you appreciate your employees, you’re doomed to lose them”
01/24/22

If you’re not showing you appreciate your employees, you’re doomed to lose them

Perhaps at no time in recent history has the focus been brighter for organizations on the importance of retaining their employees. A widespread labor shortage has touched every industry, putting pressure on employers to keep their workers happy and on...
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Featured image for “A successful year starts with a stellar marketing plan”
01/24/22

A successful year starts with a stellar marketing plan

The transition to a new calendar year marks a natural moment for organizations to reflect on what worked and didn’t work in the previous 12 months. It also represents an ideal time to look forward and consider the year ahead.Giving...
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Featured image for “Skipping market research is like skipping class. If you do it, you’ll fall behind.”
01/14/22

Skipping market research is like skipping class. If you do it, you’ll fall behind.

When it comes to your business, knowledge is power. For that reason, market research serves a crucial role for businesses that are entering the marketplace, introducing new products or services, or just looking to grow and strengthen their brand.Despite the...
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Featured image for “Do you really know if your marketing efforts are working? Reporting will tell you.”
12/30/21

Do you really know if your marketing efforts are working? Reporting will tell you.

A lot of effort goes into developing and executing marketing plans. It takes expertise, time and resources to build a plan and put it into place. So why do so many organizations then cut corners when it comes time to...
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Featured image for “Are you doing enough to set up your newest customers for success?”
12/30/21

Are you doing enough to set up your newest customers for success?

Customer onboarding is a crucial time for any organization. It represents the key period in a relationship between when a new customer first commits to you and when they begin to find success with your organization.If your organization does not...
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Featured image for “Are your bad manners on social media getting you on the naughty list?”
12/13/21

Are your bad manners on social media getting you on the naughty list?

We’ve all walked into a room and soon realized that we don’t know what the rules are – the protocols or etiquette that guide people’s behavior. The room becomes a minefield of potential social miscues. Take the gym, for instance....
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Featured image for “Does your brand inspire loyalty or drive people away?”
12/06/21

Does your brand inspire loyalty or drive people away?

Businesses don’t thrive because they secure sales from their customers just once. The point is to bring them back for more. Brand loyalty can prove to be all too elusive for many businesses, and those businesses will always run into...
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Featured image for “When your sales and marketing teams are aligned, it’s a powerful thing”
11/30/21

When your sales and marketing teams are aligned, it’s a powerful thing

How can a brilliant marketing campaign fall short in the end?Consider the example of a company whose marketing team launches a bold, ambitious campaign targeting a new market. They introduce the brand with a flood of carefully crafted and targeted...
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Featured image for “You love your customers and clients. Why don’t you show it?”
11/23/21

You love your customers and clients. Why don’t you show it?

You love your customers and clients. Without them, you’d be looking for something less exciting and fulfilling to do. They’re the lifeblood of your business, and every single one of them is important to you. Still, do they know that?Strategic...
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Featured image for “Your message on the move: Vehicle wraps take your brand straight to the people”
11/17/21

Your message on the move: Vehicle wraps take your brand straight to the people

When we travel in vehicles, we love to read. According to 3M and the American Trucking Association, 91% of target audiences noticed the text and graphics on truck advertising. For brands, the message is simple — a great way to...
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Featured image for “Want a successful event? Emphasize audience engagement to make your event meaningful.”
11/09/21

Want a successful event? Emphasize audience engagement to make your event meaningful.

The most successful events today are brimming with conversation. They are two-way streets that give audience members the opportunity to engage with speakers, panelists and their material, sparking lively, productive discussions that reach greater, more meaningful depths.Building those types of...
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The blog.