The blog.

There are certain crucial steps that no successful organization can ever hope to skip. Defining who you are and where you want to go is among the most essential things you can do. That means creating a mission statement, a...

One of the primary challenges of any marketing effort is reaching your audience where they are.Most of us are on our phones.That’s why text marketing campaigns are such an invaluable way for your organization to connect with your key audiences...

Social media is a fun place, filled with humor, insight and human connection. However, we all know that’s not all that it is. It’s also a treacherous place where reputations can nosedive and brands can find themselves drowning in controversy.Sometimes,...

Publishing a book can seem like a tall task. It takes a lot of words and a lot of time to get it just right. When it’s finished, though, it can have a life and impact that endures for years,...

Social media is densely populated with platforms that arrive with a flourish and make a play at becoming the next big thing. Few manage to break through and saturate the market. One whose profile has grown rapidly in recent years...

Rewarding team members and demonstrating appreciation for their service and great work is one of the most important parts of any organization’s work as an employer. If you want to create a high-quality culture, it starts with your team members....

For any organization, a stamp of approval from an outside source will always go a long way, giving you an endorsement that means more because you didn’t manufacture it. That’s why backlinks are such a crucial tool for organizations that...

How to budget for Google search ads is a question we get a lot. Google search ads are an extremely effective form of digital advertising that work on a pay-per-click basis, which can be confusing at first for those accustomed...

Names can be both fun and meaningful – both memorable and powerful. For organizations, naming decisions can represent an opportunity to engage with their audiences and to welcome them into the fold – to make them a part of their...

Standing still is rarely the best option, especially for organizations. Progress requires change and taking calculated risks to advance your organization and your brand. A stale or stagnant brand likely is a failing one.Your logo is one of the most...

In recent years, social enterprise businesses have gained an increasingly prominent foothold in the commercial landscape. According to the Social Enterprise Alliance, social enterprises are “organizations that address a basic unmet need or solve a social or environmental problem through...

One of the most powerful steps that your organization can take is putting a public, personal face on your brand. It’s a great way to build a connection with your audience and to promote your brand through a wide range...

In recent years, giving circles have gained ground as a powerful tool for nonprofits in their fundraising efforts. In fact, research published in 2020 in Nonprofit Quarterly indicated that the number of giving circles in the U.S. had tripled since...

Southern hospitality is famous for a reason. It’s ingrained in our culture – we take the responsibility of taking good care of our guests seriously down here. At Fryed Egg Productions, we bring that mindset to all of our interactions,...

Colors are everywhere, and most of us don’t spend much time thinking about it. However, colors can have a tremendous impact on our emotions and the way that we feel instinctively about what we encounter in the world.Consequently, one of...

We all love movies because of their capacity to move and entertain us. Documentaries can be particularly powerful, telling the stories of real people in real situations. As viewers, we naturally connect with them and are curious about their lives...

Contests have been an integral part of marketing plans for decades for a reason – they work. Well-designed contests offer distinctive, memorable ways of promoting your brand and its products and services to your targeted audiences without giving them a...

It is remarkable how easily so much good work can be undone with a lack of follow through. An organization devotes invaluable resources to developing its brand into something special – something to be proud of, something powerful to its...

Nonprofits exist to provide vital services and resources – not to make money. However, they need to make money if they are going to provide those services and resources. That’s why enterprise is not a dirty word in the nonprofit...

The competition to hire new talent continues to be as heated as it’s ever been, and every organization in the labor market has a major stake in putting itself in the best possible light for job-seekers. If you’re hiring right...

Sales promotion campaigns are among the most effective ways to build and retain your customers. However, they are often not as easy to create and execute as they look. For promotions to be truly productive for your business, they need...

Key to any organization gaining and keeping a customer is establishing a high level of trust with them. And one of the best ways of doing that is demonstrating your expertise and authority on topics that are central to your...

The most successful marketing efforts often don’t just rely on a one-way interaction from brand to customer. Instead of relegating the audience to being passive recipients, these marketing plans welcome customers into the project and make them active and crucial...

Past successes are among the best ways to prove yourself to prospective customers and clients. When a prospect considers partnering with your organization, they want to be confident that you will deliver – and they want to know that you...

We may think we’re ready for the limelight, but are we really? If you’ve got an opportunity to speak to the media, take a moment to consider whether you would benefit from some training and expert guidance before taking that...

Perhaps at no time in recent history has the focus been brighter for organizations on the importance of retaining their employees. A widespread labor shortage has touched every industry, putting pressure on employers to keep their workers happy and on...

The transition to a new calendar year marks a natural moment for organizations to reflect on what worked and didn’t work in the previous 12 months. It also represents an ideal time to look forward and consider the year ahead.Giving...

When it comes to your business, knowledge is power. For that reason, market research serves a crucial role for businesses that are entering the marketplace, introducing new products or services, or just looking to grow and strengthen their brand.Despite the...

A lot of effort goes into developing and executing marketing plans. It takes expertise, time and resources to build a plan and put it into place. So why do so many organizations then cut corners when it comes time to...

Customer onboarding is a crucial time for any organization. It represents the key period in a relationship between when a new customer first commits to you and when they begin to find success with your organization.If your organization does not...

We’ve all walked into a room and soon realized that we don’t know what the rules are – the protocols or etiquette that guide people’s behavior. The room becomes a minefield of potential social miscues. Take the gym, for instance....

Businesses don’t thrive because they secure sales from their customers just once. The point is to bring them back for more. Brand loyalty can prove to be all too elusive for many businesses, and those businesses will always run into...

How can a brilliant marketing campaign fall short in the end?Consider the example of a company whose marketing team launches a bold, ambitious campaign targeting a new market. They introduce the brand with a flood of carefully crafted and targeted...

You love your customers and clients. Without them, you’d be looking for something less exciting and fulfilling to do. They’re the lifeblood of your business, and every single one of them is important to you. Still, do they know that?Strategic...

When we travel in vehicles, we love to read. According to 3M and the American Trucking Association, 91% of target audiences noticed the text and graphics on truck advertising. For brands, the message is simple — a great way to...

The most successful events today are brimming with conversation. They are two-way streets that give audience members the opportunity to engage with speakers, panelists and their material, sparking lively, productive discussions that reach greater, more meaningful depths.Building those types of...