The blog.

Featured image for “Giving Circles Are Transforming Nonprofit Fundraising”
05/11/22

Giving Circles Are Transforming Nonprofit Fundraising

In recent years, giving circles have gained ground as a powerful tool for nonprofits in their fundraising efforts. In fact, research published in 2020 in Nonprofit Quarterly indicated that the number of giving circles in the U.S. had tripled since...
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Featured image for “Bring Southern Hospitality To Your Brand”
05/04/22

Bring Southern Hospitality To Your Brand

Southern hospitality is famous for a reason. It’s ingrained in our culture – we take the responsibility of taking good care of our guests seriously down here. At Fryed Egg Productions, we bring that mindset to all of our interactions,...
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Featured image for “Why the Colors You Choose Will Tell Your Customers Everything About You”
04/27/22

Why the Colors You Choose Will Tell Your Customers Everything About You

Colors are everywhere, and most of us don’t spend much time thinking about it. However, colors can have a tremendous impact on our emotions and the way that we feel instinctively about what we encounter in the world.Consequently, one of...
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Featured image for “Tell your story in a way people won’t forget. Make yourself the subject of a documentary.”
04/20/22

Tell your story in a way people won’t forget. Make yourself the subject of a documentary.

We all love movies because of their capacity to move and entertain us. Documentaries can be particularly powerful, telling the stories of real people in real situations. As viewers, we naturally connect with them and are curious about their lives...
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Featured image for “With contest marketing, both you and your customers can be winners”
04/12/22

With contest marketing, both you and your customers can be winners

Contests have been an integral part of marketing plans for decades for a reason – they work. Well-designed contests offer distinctive, memorable ways of promoting your brand and its products and services to your targeted audiences without giving them a...
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Featured image for “Brand compliance: Your brand won’t mean much without it”
04/05/22

Brand compliance: Your brand won’t mean much without it

It is remarkable how easily so much good work can be undone with a lack of follow through. An organization devotes invaluable resources to developing its brand into something special – something to be proud of, something powerful to its...
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Featured image for “How nonprofits can use enterprise to strengthen their organization and mission”
03/30/22

How nonprofits can use enterprise to strengthen their organization and mission

Nonprofits exist to provide vital services and resources – not to make money. However, they need to make money if they are going to provide those services and resources. That’s why enterprise is not a dirty word in the nonprofit...
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Featured image for “Having trouble attracting new hires? Use video to catch their attention.”
03/18/22

Having trouble attracting new hires? Use video to catch their attention.

The competition to hire new talent continues to be as heated as it’s ever been, and every organization in the labor market has a major stake in putting itself in the best possible light for job-seekers. If you’re hiring right...
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Featured image for “Building a sales promotion program with purpose”
03/08/22

Building a sales promotion program with purpose

Sales promotion campaigns are among the most effective ways to build and retain your customers. However, they are often not as easy to create and execute as they look. For promotions to be truly productive for your business, they need...
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Featured image for “Want to demonstrate your expertise? E-books will resonate with your audience.”
03/01/22

Want to demonstrate your expertise? E-books will resonate with your audience.

Key to any organization gaining and keeping a customer is establishing a high level of trust with them. And one of the best ways of doing that is demonstrating your expertise and authority on topics that are central to your...
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Featured image for “Engage your customers with interactive marketing”
02/22/22

Engage your customers with interactive marketing

The most successful marketing efforts often don’t just rely on a one-way interaction from brand to customer. Instead of relegating the audience to being passive recipients, these marketing plans welcome customers into the project and make them active and crucial...
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Featured image for “Show, don’t tell: Use case studies and testimonials to demonstrate your value”
02/14/22

Show, don’t tell: Use case studies and testimonials to demonstrate your value

Past successes are among the best ways to prove yourself to prospective customers and clients. When a prospect considers partnering with your organization, they want to be confident that you will deliver – and they want to know that you...
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Featured image for “Before speaking to the press, embrace the magic of media training”
02/07/22

Before speaking to the press, embrace the magic of media training

We may think we’re ready for the limelight, but are we really? If you’ve got an opportunity to speak to the media, take a moment to consider whether you would benefit from some training and expert guidance before taking that...
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Featured image for “If you’re not showing you appreciate your employees, you’re doomed to lose them”
01/24/22

If you’re not showing you appreciate your employees, you’re doomed to lose them

Perhaps at no time in recent history has the focus been brighter for organizations on the importance of retaining their employees. A widespread labor shortage has touched every industry, putting pressure on employers to keep their workers happy and on...
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Featured image for “A successful year starts with a stellar marketing plan”
01/24/22

A successful year starts with a stellar marketing plan

The transition to a new calendar year marks a natural moment for organizations to reflect on what worked and didn’t work in the previous 12 months. It also represents an ideal time to look forward and consider the year ahead.Giving...
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Featured image for “Skipping market research is like skipping class. If you do it, you’ll fall behind.”
01/14/22

Skipping market research is like skipping class. If you do it, you’ll fall behind.

When it comes to your business, knowledge is power. For that reason, market research serves a crucial role for businesses that are entering the marketplace, introducing new products or services, or just looking to grow and strengthen their brand.Despite the...
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Featured image for “Do you really know if your marketing efforts are working? Reporting will tell you.”
12/30/21

Do you really know if your marketing efforts are working? Reporting will tell you.

A lot of effort goes into developing and executing marketing plans. It takes expertise, time and resources to build a plan and put it into place. So why do so many organizations then cut corners when it comes time to...
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Featured image for “Are you doing enough to set up your newest customers for success?”
12/30/21

Are you doing enough to set up your newest customers for success?

Customer onboarding is a crucial time for any organization. It represents the key period in a relationship between when a new customer first commits to you and when they begin to find success with your organization.If your organization does not...
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Featured image for “Are your bad manners on social media getting you on the naughty list?”
12/13/21

Are your bad manners on social media getting you on the naughty list?

We’ve all walked into a room and soon realized that we don’t know what the rules are – the protocols or etiquette that guide people’s behavior. The room becomes a minefield of potential social miscues. Take the gym, for instance....
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Featured image for “Does your brand inspire loyalty or drive people away?”
12/06/21

Does your brand inspire loyalty or drive people away?

Businesses don’t thrive because they secure sales from their customers just once. The point is to bring them back for more. Brand loyalty can prove to be all too elusive for many businesses, and those businesses will always run into...
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Featured image for “When your sales and marketing teams are aligned, it’s a powerful thing”
11/30/21

When your sales and marketing teams are aligned, it’s a powerful thing

How can a brilliant marketing campaign fall short in the end?Consider the example of a company whose marketing team launches a bold, ambitious campaign targeting a new market. They introduce the brand with a flood of carefully crafted and targeted...
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Featured image for “You love your customers and clients. Why don’t you show it?”
11/23/21

You love your customers and clients. Why don’t you show it?

You love your customers and clients. Without them, you’d be looking for something less exciting and fulfilling to do. They’re the lifeblood of your business, and every single one of them is important to you. Still, do they know that?Strategic...
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Featured image for “Your message on the move: Vehicle wraps take your brand straight to the people”
11/17/21

Your message on the move: Vehicle wraps take your brand straight to the people

When we travel in vehicles, we love to read. According to 3M and the American Trucking Association, 91% of target audiences noticed the text and graphics on truck advertising. For brands, the message is simple — a great way to...
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Featured image for “Want a successful event? Emphasize audience engagement to make your event meaningful.”
11/09/21

Want a successful event? Emphasize audience engagement to make your event meaningful.

The most successful events today are brimming with conversation. They are two-way streets that give audience members the opportunity to engage with speakers, panelists and their material, sparking lively, productive discussions that reach greater, more meaningful depths.Building those types of...
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Featured image for “Environmental Branding: What Does Your Space Say About You?”
10/28/21

Environmental Branding: What Does Your Space Say About You?

So many offices look the same, indistinguishable from one another. You don’t want your organization to be like everyone else’s, so why would you want your office space to be?Environmental branding emphasizes integrating your brand into the physical spaces that...
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Featured image for “How To Make Your Product Packaging Work For You”
10/27/21

How To Make Your Product Packaging Work For You

Packaging is much more than just a way to deliver your product to your customer. It also is an opportunity to make a lasting impression on them.Packaging represents one of the most impactful ways that we interact with customers, creating...
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Featured image for “Will Your Message Make It Through The Clutter?”
10/20/21

Will Your Message Make It Through The Clutter?

We are all bombarded with brand messages, and most of them are quickly forgotten — if they even register at all. However, some break through, effortlessly sticking with us and becoming embedded in our consciousness. When it comes time to...
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Featured image for “You’re planning a great event – what if no one comes?”
10/11/21

You’re planning a great event – what if no one comes?

Attendees. Audience members. Participants. Seats filled. Tickets sold. When you’re holding a public event, you know you need certain numbers to make it worthwhile. In most cases, getting those numbers takes a lot of hard work, creativity and expertise.Marketing a...
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Featured image for “Authenticity in Branding”
10/05/21

Authenticity in Branding

Nothing turns off a consumer quicker than inauthenticity. Authentic brands, on the other hand, make powerful connections with their audiences. They earn a reputation for credibility through their actions and messages, and that builds consumer confidence and loyalty. For that...
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Featured image for “Is Your Website Sabotaging Your Success?”
09/30/21

Is Your Website Sabotaging Your Success?

Do you find yourself providing a preemptive apology for your website when sending people there? Are you reluctant to show it to potential partners, customers, job seekers and media members? Are you embarrassed by it?The website is the front door...
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Featured image for “Always Be Branding”
09/23/21

Always Be Branding

In the film “Glengarry Glen Ross,” a slick executive played by Alec Baldwin delivers a colorful speech to three haggard, down-on-their-luck salesmen urging them to “Always Be Closing,” an idea that treats sales as a manipulative exercise centered on “defeating”...
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Featured image for “Pitching your story to traditional media outlets”
09/16/21

Pitching your story to traditional media outlets

Even as traditional media outlets have lost consumers in recent years, they remain a powerful, trusted news source for large audiences. For that reason, among others, media relations continues to play a crucial part in executing most successful PR strategic...
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Featured image for “Finding your voice on social media”
09/06/21

Finding your voice on social media

For businesses and other organizations, social media is a world rich with unique opportunities — but only if they know what they’re doing. And only if they can be themselves.Maneuvering on social media can prove awkward for many brands, who...
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Featured image for “Sponsorships”
08/27/21

Sponsorships

How to give back to your community with local sponsorshipsWhen it comes to sponsorships, you can do well for your organization and your community by “doing good.” Sponsorships offer organizations of all kinds a crucial path to building their reputation...
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Featured image for “Keeping Site Visitors”
08/23/21

Keeping Site Visitors

Why you don’t just want users to visit your website — you want them to stayYou can’t figure out what the problem is. Your website is getting plenty of visitors, attracting an audience size that meets your goals, but they’re...
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Featured image for “The Reel Deal”
08/18/21

The Reel Deal

From the Fryed Egg team, we want to thank you for hanging with us as regular readers of the Weekly Skillet. We always strive to offer you meaningful topics that will help you navigate the very dynamic and demanding world...
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The blog.