The blog.

In recent years, giving circles have gained ground as a powerful tool for nonprofits in their fundraising efforts. In fact, research published in 2020 in Nonprofit Quarterly indicated that the number of giving circles in the U.S. had tripled since...

Southern hospitality is famous for a reason. It’s ingrained in our culture – we take the responsibility of taking good care of our guests seriously down here. At Fryed Egg Productions, we bring that mindset to all of our interactions,...

Colors are everywhere, and most of us don’t spend much time thinking about it. However, colors can have a tremendous impact on our emotions and the way that we feel instinctively about what we encounter in the world.Consequently, one of...

We all love movies because of their capacity to move and entertain us. Documentaries can be particularly powerful, telling the stories of real people in real situations. As viewers, we naturally connect with them and are curious about their lives...

Contests have been an integral part of marketing plans for decades for a reason – they work. Well-designed contests offer distinctive, memorable ways of promoting your brand and its products and services to your targeted audiences without giving them a...

It is remarkable how easily so much good work can be undone with a lack of follow through. An organization devotes invaluable resources to developing its brand into something special – something to be proud of, something powerful to its...

Nonprofits exist to provide vital services and resources – not to make money. However, they need to make money if they are going to provide those services and resources. That’s why enterprise is not a dirty word in the nonprofit...

The competition to hire new talent continues to be as heated as it’s ever been, and every organization in the labor market has a major stake in putting itself in the best possible light for job-seekers. If you’re hiring right...

Sales promotion campaigns are among the most effective ways to build and retain your customers. However, they are often not as easy to create and execute as they look. For promotions to be truly productive for your business, they need...

Key to any organization gaining and keeping a customer is establishing a high level of trust with them. And one of the best ways of doing that is demonstrating your expertise and authority on topics that are central to your...

The most successful marketing efforts often don’t just rely on a one-way interaction from brand to customer. Instead of relegating the audience to being passive recipients, these marketing plans welcome customers into the project and make them active and crucial...

Past successes are among the best ways to prove yourself to prospective customers and clients. When a prospect considers partnering with your organization, they want to be confident that you will deliver – and they want to know that you...

We may think we’re ready for the limelight, but are we really? If you’ve got an opportunity to speak to the media, take a moment to consider whether you would benefit from some training and expert guidance before taking that...

Perhaps at no time in recent history has the focus been brighter for organizations on the importance of retaining their employees. A widespread labor shortage has touched every industry, putting pressure on employers to keep their workers happy and on...

The transition to a new calendar year marks a natural moment for organizations to reflect on what worked and didn’t work in the previous 12 months. It also represents an ideal time to look forward and consider the year ahead.Giving...

When it comes to your business, knowledge is power. For that reason, market research serves a crucial role for businesses that are entering the marketplace, introducing new products or services, or just looking to grow and strengthen their brand.Despite the...

A lot of effort goes into developing and executing marketing plans. It takes expertise, time and resources to build a plan and put it into place. So why do so many organizations then cut corners when it comes time to...

Customer onboarding is a crucial time for any organization. It represents the key period in a relationship between when a new customer first commits to you and when they begin to find success with your organization.If your organization does not...

We’ve all walked into a room and soon realized that we don’t know what the rules are – the protocols or etiquette that guide people’s behavior. The room becomes a minefield of potential social miscues. Take the gym, for instance....

Businesses don’t thrive because they secure sales from their customers just once. The point is to bring them back for more. Brand loyalty can prove to be all too elusive for many businesses, and those businesses will always run into...

How can a brilliant marketing campaign fall short in the end?Consider the example of a company whose marketing team launches a bold, ambitious campaign targeting a new market. They introduce the brand with a flood of carefully crafted and targeted...

You love your customers and clients. Without them, you’d be looking for something less exciting and fulfilling to do. They’re the lifeblood of your business, and every single one of them is important to you. Still, do they know that?Strategic...

When we travel in vehicles, we love to read. According to 3M and the American Trucking Association, 91% of target audiences noticed the text and graphics on truck advertising. For brands, the message is simple — a great way to...

The most successful events today are brimming with conversation. They are two-way streets that give audience members the opportunity to engage with speakers, panelists and their material, sparking lively, productive discussions that reach greater, more meaningful depths.Building those types of...

So many offices look the same, indistinguishable from one another. You don’t want your organization to be like everyone else’s, so why would you want your office space to be?Environmental branding emphasizes integrating your brand into the physical spaces that...

Packaging is much more than just a way to deliver your product to your customer. It also is an opportunity to make a lasting impression on them.Packaging represents one of the most impactful ways that we interact with customers, creating...

We are all bombarded with brand messages, and most of them are quickly forgotten — if they even register at all. However, some break through, effortlessly sticking with us and becoming embedded in our consciousness. When it comes time to...

Attendees. Audience members. Participants. Seats filled. Tickets sold. When you’re holding a public event, you know you need certain numbers to make it worthwhile. In most cases, getting those numbers takes a lot of hard work, creativity and expertise.Marketing a...

Nothing turns off a consumer quicker than inauthenticity. Authentic brands, on the other hand, make powerful connections with their audiences. They earn a reputation for credibility through their actions and messages, and that builds consumer confidence and loyalty. For that...

Do you find yourself providing a preemptive apology for your website when sending people there? Are you reluctant to show it to potential partners, customers, job seekers and media members? Are you embarrassed by it?The website is the front door...

In the film “Glengarry Glen Ross,” a slick executive played by Alec Baldwin delivers a colorful speech to three haggard, down-on-their-luck salesmen urging them to “Always Be Closing,” an idea that treats sales as a manipulative exercise centered on “defeating”...

Even as traditional media outlets have lost consumers in recent years, they remain a powerful, trusted news source for large audiences. For that reason, among others, media relations continues to play a crucial part in executing most successful PR strategic...

For businesses and other organizations, social media is a world rich with unique opportunities — but only if they know what they’re doing. And only if they can be themselves.Maneuvering on social media can prove awkward for many brands, who...

How to give back to your community with local sponsorshipsWhen it comes to sponsorships, you can do well for your organization and your community by “doing good.” Sponsorships offer organizations of all kinds a crucial path to building their reputation...

Why you don’t just want users to visit your website — you want them to stayYou can’t figure out what the problem is. Your website is getting plenty of visitors, attracting an audience size that meets your goals, but they’re...

From the Fryed Egg team, we want to thank you for hanging with us as regular readers of the Weekly Skillet. We always strive to offer you meaningful topics that will help you navigate the very dynamic and demanding world...