Why Google search ads are a great value for any business
The chief question for businesses when it comes to Google search ads is not why you would want to run a Google search ad, but why wouldn’t you?
Google is the dominant force in search, owning more than 90% of the market share based on some estimates, and its search ads are a prominent feature of those billions of search results, appearing in the top three and bottom three spots of the hyperlinked listings that appear when a search is made. For most businesses, there may be no better way to identify and reach potential consumers and measure the effectiveness of your advertising efforts. Fryed Egg’s team can help you understand and leverage the power of Google search ads!
Google search ads’ array of benefits include:
Search word specifics
Google search ads have the unique advantage of capturing consumers’ attention at the precise moment when they are looking for the service that you provide. In that way, they offer a rare guarantee that your advertising investment will go toward reaching the people you most want to reach.
A key part of that unusual specificity is that you can define who sees the ad and when they see it. When you purchase a Google search ad, you are blessed with invaluable flexibility to narrow or widen your target demographic. For starters, you can identify search phrases that will prompt your ad to appear in a user’s results. Based on your ad buy, you can determine a range of phrases that consumers might use when looking for a service or product such as yours. For instance, a pest control service might select such phrases as “pest control,” “exterminator,” and “termites.”
Then, you can drill down further by specifying the audience that will see your ads based on characteristics that Google has determined about its users such as their location, gender, age, and even household income. This gives you the capacity to pick your most desirable audience for every campaign. If you have developed a campaign that speaks particularly to women in a certain zip code and age range, for instance, you can ensure your investment goes to search ads that only those women see. If your scope is wider, you can make that choice, too.
You also can build a variety of ad groups so that different ads reach different demographics that you want to target. For instance, an electronics store could build an ad group for computers with a search ad that links to its computer offerings and another ad group for televisions with a search ad that links to its TVs.
Trackable and measurable
Google search ads are trackable, allowing you to measure a precise return on investment. While you pay for other search ads based on impressions, you pay for Google search ads based on a cost-per-click rate. That means you pay based on how many people are actively engaging with your ad versus passively encountering it – and possibly never even noticing it.
You also have the option to measure the results of the ads based on conversions, a measurement that shows you how often your ad leads to a meaningful result. You can determine the conversion that is most valuable to you, such as the customer making a purchase online or filling out a contact form to schedule an appointment, and then measure accordingly.
Scalability and adaptability
When you use Google search ads, you also can scale your budget to spend how much you want based on the click-based results that you are seeking. In addition, users easily can adjust their search ads over time, fine-tuning their specifications and adapting their campaigns based on the results they see or changes in their strategic goals that they make along the way.
At Fryed Egg, we manage Google search ads campaigns for our clients to ensure they get the best possible returns on their investments. We provide turnkey service for search ads as part of our holistic marketing approach, developing nuanced ad campaigns that meet your goals and get you results. Search ads can play a crucial role in raising awareness of your business and attracting new customers, and our experienced team has the expertise and proven record to make sure you get the attention you deserve.
If you are interested in exploring how Google search ads can boost your business, contact us at (813) 478-0494 or firstname.lastname@example.org for a free consultation.