When we travel in vehicles, we love to read. According to 3M and the American Trucking Association, 91% of target audiences noticed the text and graphics on truck advertising. For brands, the message is simple -- a great way to reach people is out on the road.
Businesses that understand this truth recognize that paying attention to the branding of the vehicles in their fleet -- whether that “fleet” is one or two vehicles or many more than that -- can yield major dividends. A compelling, informative and eye-catching vehicle wrap serves as a reliably effective tool in an integrated strategic marketing plan, complementing your other tactics and serving a crucial role on its own as an avenue to reaching people as they navigate their commutes or run an assortment of errands.
At Fryed Egg Productions, we understand that a one-size-fits-all approach is a guaranteed path to marketing failure. We work with brands to identify the marketing tactics that are the best fit for their goals and then help them execute those tactics to take the greatest possible advantage of them. For some, reaching customers with a striking, appealing vehicle wrap is a powerful way of representing their brand.
Here are some of its most important advantages.
Brand awareness
With a vehicle wrap, you can show off your key branding elements in a memorable way. Vehicle wrap graphics often include such features as your company name, logo, and colors. Wraps can cover the entire vehicle or be a partial cover, and stellar wrap designers and installers can work with you to not only apply your branding features to a vehicle but to take advantage of the unique contours and features of the vehicle to show off your brand in a completely new way that remains consistent with your branding guidelines. Wraps can reflect your brand in the best possible light and provide an accurate portrayal of a brand’s style and personality, whether that’s meticulous and understated or fun and rambunctious.
Messaging
Long messages and extensive information typically do not make sense for a vehicle wrap. You don’t want passers-by to struggle to comprehend the message that you’re sending them. Still, you can use a vehicle wrap to hit key messages. For many, that means featuring a slogan or other phrase that strikes at the unique strengths of your business. There also is room to succinctly name targeted services that you want to feature for your audience, as well as potentially including contact information or store locations. Motorists’ eyes naturally fall on writing that they see on the sides of the vehicles around them, quickly absorbing your message and ensuring it sticks.
A brand on the move
One advantage of vehicle wraps is that they are often in motion, serving as moving billboards for your business. Consumers who see your wraps will identify you as an active brand -- a brand on the go, out in the world getting things done. As your employees go on service runs or make deliveries, they will also be promoting your brand wherever they travel. Vehicles with vehicle wraps also can be used to promote your business with strategic trips, traveling through high-traffic areas that you’d like to target with your marketing or parking in those areas. Wrapped vehicles also are great to station at events where your brand is a participant, such as trade shows or festivals.
At Fryed Egg, we help organizations develop comprehensive marketing strategies to advance their brands and engage with the audiences most important to their growth. We can help you pinpoint what makes your organization special, diving deep into your values and vision, and make sure that your brand reflects that. If you want to see if Fryed Egg is the right agency for your marketing needs, contact us at (813) 478-0494 or [email protected] or visit www.fryedegg.com.