Having trouble attracting new hires? Use video to catch their attention.

The competition to hire new talent continues to be as heated as it’s ever been, and every organization in the labor market has a major stake in putting itself in the best possible light for job-seekers. If you’re hiring right now, you owe it to yourself to make yourself look good – or risk losing the best candidates to someone who managed to look better.

Video is a valuable and versatile tool for building your profile as an employer and showing off what your organization has to offer to potential team members. A well-produced video can explain what makes your organization stand out and why joining your team is rewarding – while doing it in an exciting and memorable fashion. Fryed Egg Productions has extensive experience producing videos for our clients that strengthens their position in today’s demanding recruiting and hiring process. Here’s what those videos can offer.

Telling a lively story

Videos have a unique capability to make your organization and its people and value proposition come alive for job seekers. Through video, you can speak directly to your target audience in a welcoming, accessible and compelling way. You can feature an array of team members – from leadership to staff members – to give viewers a personal connection to the organization and to allow real people to advocate for the organization and the advantages it offers team members. With stirring and attention-grabbing visuals, you can use videos to make job-seekers not just interested in working for you but excited about it. Videos allow you to tell your story and show others what makes your organization – and brand – special.

Providing crucial information

Video has the unique capability to bring recruits into the workplace so that they can see just what their job climate would be if they pursued a position with your organization. You can use video to offer the kind of important information that they need about your organization, giving them an authentic feeling of what it’s like to work with you and how they will be able to evolve and build their careers in your employment. You can show them how much your organization appreciates its team members, engages with them and makes them an integral part of your entire operation. This can ground candidates even before they have applied for a position so that they understand the job they are pursuing and why it would be a great fit for them. An excellent video will help your message break through the clutter of other messages from competing employers.

A variety of venues and uses

At Fryed Egg, our team of storytellers takes an immersive approach to ensure we truly understand your mission, your audience and your desired engagement outcomes to create videos that have a lasting impact. We manage a video production process that is both collaborative and straightforward – you drive the narrative while we make it come to life. If you want to see if Fryed Egg is the right agency for your needs, contact us at (813) 478-0494 or YFry@FryedEgg.com or visit www.FryedEgg.com.