The blog.

When it comes to your business, knowledge is power. For that reason, market research serves a crucial role for businesses that are entering the marketplace, introducing new products or services, or just looking to grow and strengthen their brand.Despite the...

A lot of effort goes into developing and executing marketing plans. It takes expertise, time and resources to build a plan and put it into place. So why do so many organizations then cut corners when it comes time to...

Customer onboarding is a crucial time for any organization. It represents the key period in a relationship between when a new customer first commits to you and when they begin to find success with your organization.If your organization does not...

We’ve all walked into a room and soon realized that we don’t know what the rules are – the protocols or etiquette that guide people’s behavior. The room becomes a minefield of potential social miscues. Take the gym, for instance....

Businesses don’t thrive because they secure sales from their customers just once. The point is to bring them back for more. Brand loyalty can prove to be all too elusive for many businesses, and those businesses will always run into...

How can a brilliant marketing campaign fall short in the end?Consider the example of a company whose marketing team launches a bold, ambitious campaign targeting a new market. They introduce the brand with a flood of carefully crafted and targeted...

You love your customers and clients. Without them, you’d be looking for something less exciting and fulfilling to do. They’re the lifeblood of your business, and every single one of them is important to you. Still, do they know that?Strategic...

When we travel in vehicles, we love to read. According to 3M and the American Trucking Association, 91% of target audiences noticed the text and graphics on truck advertising. For brands, the message is simple — a great way to...

The most successful events today are brimming with conversation. They are two-way streets that give audience members the opportunity to engage with speakers, panelists and their material, sparking lively, productive discussions that reach greater, more meaningful depths.Building those types of...

So many offices look the same, indistinguishable from one another. You don’t want your organization to be like everyone else’s, so why would you want your office space to be?Environmental branding emphasizes integrating your brand into the physical spaces that...

Packaging is much more than just a way to deliver your product to your customer. It also is an opportunity to make a lasting impression on them.Packaging represents one of the most impactful ways that we interact with customers, creating...

We are all bombarded with brand messages, and most of them are quickly forgotten — if they even register at all. However, some break through, effortlessly sticking with us and becoming embedded in our consciousness. When it comes time to...

Attendees. Audience members. Participants. Seats filled. Tickets sold. When you’re holding a public event, you know you need certain numbers to make it worthwhile. In most cases, getting those numbers takes a lot of hard work, creativity and expertise.Marketing a...

Nothing turns off a consumer quicker than inauthenticity. Authentic brands, on the other hand, make powerful connections with their audiences. They earn a reputation for credibility through their actions and messages, and that builds consumer confidence and loyalty. For that...

Do you find yourself providing a preemptive apology for your website when sending people there? Are you reluctant to show it to potential partners, customers, job seekers and media members? Are you embarrassed by it?The website is the front door...

In the film “Glengarry Glen Ross,” a slick executive played by Alec Baldwin delivers a colorful speech to three haggard, down-on-their-luck salesmen urging them to “Always Be Closing,” an idea that treats sales as a manipulative exercise centered on “defeating”...

Even as traditional media outlets have lost consumers in recent years, they remain a powerful, trusted news source for large audiences. For that reason, among others, media relations continues to play a crucial part in executing most successful PR strategic...

For businesses and other organizations, social media is a world rich with unique opportunities — but only if they know what they’re doing. And only if they can be themselves.Maneuvering on social media can prove awkward for many brands, who...

How to give back to your community with local sponsorshipsWhen it comes to sponsorships, you can do well for your organization and your community by “doing good.” Sponsorships offer organizations of all kinds a crucial path to building their reputation...

Why you don’t just want users to visit your website — you want them to stayYou can’t figure out what the problem is. Your website is getting plenty of visitors, attracting an audience size that meets your goals, but they’re...

From the Fryed Egg team, we want to thank you for hanging with us as regular readers of the Weekly Skillet. We always strive to offer you meaningful topics that will help you navigate the very dynamic and demanding world...

When you have a website, you want to know more than merely how much traffic your site is getting — you want to go deeper to find out the sources of that traffic. If you don’t pay attention to how...

Building a beautiful website is only the beginning. You still need to attract people to the site and give them a great experience that is both dynamic and useful. Otherwise, your site will languish, unused and unvisited. And, without visitors,...

We all know what it’s like to encounter a slow website. We wait for the site to load, a blank white screen taunting us, until after only a couple of seconds we grow annoyed or even worried, wondering if there’s...

Too often, people take the easy approach to marketing and public relations. They see one or two tactics that they think would get them what they need — a funny ad or a quick pitch to a reporter — and...

PR professionals generally don’t come across well in popular culture. Inevitably, TV shows and movies depict them as aggressively immoral flacks determined to “spin” their clients out of dicey circumstances with some linguistic gymnastics. It can make for good entertainment,...

People need to know about you. The right people. No matter how great your business is at what it does, you will never find the success you deserve if your potential customers have no idea who you are. And for...

Congratulations, you’ve got a new client! Now what?Picking up a new client can seem like such a huge victory, but it’s only the beginning. You’ve also got to keep them. And to do that you’re going to need a plan.Retention...

You know the drill. You visit the dentist or get the oil changed in your car and before you’ve made it back home you’ve received a text thanking you for your business and asking you to consider leaving a review....

Too many businesses are still leaving money on the table by not selling their products or services from their own online store. Their perception often is that the process is too demanding or that their business is not a natural...

Influencer marketing is more than a hot trend – it’s a powerful force for building brands on social mediaInfluencer marketing unquestionably is on the rise. As social media grows in importance to the marketing plans of every business, more and...

Why you need to give video a starring role on your social media channelsWe all know how important social media is today to the success of your brand. It is an essential and powerful component of customer engagement for just...

Why your brand will suffer without a branding package to support itYour brand is only as effective as the people who use it. For that reason, the stakeholders who showcase your brand need help placing it in the best possible...

Why protecting your website has never been more criticalOnce your business has a beautiful website that you can be proud of – something captivating and helpful to your customers – you are going to want to do everything you can...

Why Google search ads are a great value for any businessThe chief question for businesses when it comes to Google search ads is not why you would want to run a Google search ad, but why wouldn’t you?Google is the...

Press releases (also called news releases) are a viable marketing strategy in 2021. They are written messages from you about your organization’s newsworthy events or achievements. Releases serve many purposes and can achieve a variety of benefits, ranging from immediate...