The blog.

Featured image for “Understanding Your Website’s Traffic Sources”
08/11/21

Understanding Your Website’s Traffic Sources

When you have a website, you want to know more than merely how much traffic your site is getting — you want to go deeper to find out the sources of that traffic. If you don’t pay attention to how...
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Featured image for “Why fresh blog content can be so valuable for your website”
08/03/21

Why fresh blog content can be so valuable for your website

Building a beautiful website is only the beginning. You still need to attract people to the site and give them a great experience that is both dynamic and useful. Otherwise, your site will languish, unused and unvisited. And, without visitors,...
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Featured image for “Is your website slow? The importance of a fast site to the user experience”
07/29/21

Is your website slow? The importance of a fast site to the user experience

We all know what it’s like to encounter a slow website. We wait for the site to load, a blank white screen taunting us, until after only a couple of seconds we grow annoyed or even worried, wondering if there’s...
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Featured image for “Why integrated marketing is the best way to build brand loyalty”
07/22/21

Why integrated marketing is the best way to build brand loyalty

Too often, people take the easy approach to marketing and public relations. They see one or two tactics that they think would get them what they need — a funny ad or a quick pitch to a reporter — and...
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Featured image for “Telling your story and building consensus in sensitive situations”
07/15/21

Telling your story and building consensus in sensitive situations

PR professionals generally don’t come across well in popular culture. Inevitably, TV shows and movies depict them as aggressively immoral flacks determined to “spin” their clients out of dicey circumstances with some linguistic gymnastics. It can make for good entertainment,...
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Featured image for “Learn to know your audience and reach them where they are”
07/05/21

Learn to know your audience and reach them where they are

People need to know about you. The right people. No matter how great your business is at what it does, you will never find the success you deserve if your potential customers have no idea who you are. And for...
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Featured image for “Keep Your Clients Engaged for the Long Term”
06/24/21

Keep Your Clients Engaged for the Long Term

Congratulations, you’ve got a new client! Now what?Picking up a new client can seem like such a huge victory, but it’s only the beginning. You’ve also got to keep them. And to do that you’re going to need a plan.Retention...
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Featured image for “How to Ensure Your Online Customer Reviews Are Glowing”
06/16/21

How to Ensure Your Online Customer Reviews Are Glowing

You know the drill. You visit the dentist or get the oil changed in your car and before you’ve made it back home you’ve received a text thanking you for your business and asking you to consider leaving a review....
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Featured image for “Why most businesses should have their own online store”
06/11/21

Why most businesses should have their own online store

Too many businesses are still leaving money on the table by not selling their products or services from their own online store. Their perception often is that the process is too demanding or that their business is not a natural...
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Featured image for “Influencer Marketing – A Powerful Force for Building Brands”
06/03/21

Influencer Marketing – A Powerful Force for Building Brands

Influencer marketing is more than a hot trend – it’s a powerful force for building brands on social mediaInfluencer marketing unquestionably is on the rise. As social media grows in importance to the marketing plans of every business, more and...
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Featured image for “Videos and Social Media”
05/27/21

Videos and Social Media

Why you need to give video a starring role on your social media channelsWe all know how important social media is today to the success of your brand. It is an essential and powerful component of customer engagement for just...
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Featured image for “Branding Package”
05/19/21

Branding Package

Why your brand will suffer without a branding package to support itYour brand is only as effective as the people who use it. For that reason, the stakeholders who showcase your brand need help placing it in the best possible...
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Featured image for “Protecting Your Website”
05/12/21

Protecting Your Website

Why protecting your website has never been more criticalOnce your business has a beautiful website that you can be proud of – something captivating and helpful to your customers – you are going to want to do everything you can...
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Featured image for “Google Search Ads”
05/06/21

Google Search Ads

Why Google search ads are a great value for any businessThe chief question for businesses when it comes to Google search ads is not why you would want to run a Google search ad, but why wouldn’t you?Google is the...
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Featured image for “Great Press Releases That Work!”
04/27/21

Great Press Releases That Work!

Press releases (also called news releases) are a viable marketing strategy in 2021. They are written messages from you about your organization’s newsworthy events or achievements. Releases serve many purposes and can achieve a variety of benefits, ranging from immediate...
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Featured image for “A Foolproof Guide to Web Analytics”
04/21/21

A Foolproof Guide to Web Analytics

Once you have a welcoming website with valuable content and a brand that is unique and robust, you probably want to ascertain if everything is performing well for you. Are these fundamentals achieving your goals? How do you know?You can...
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Featured image for “Egg On Your Face”
04/16/21

Egg On Your Face

Mistakes occur sometimes in any business, despite best efforts at quality control. The results can range from merely embarrassing to inconvenient to costly to dire.On the other hand, serendipitous mistakes also can happen. Hard pretzels were supposed to be soft...
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Featured image for “What’s the Point of Your Website?”
04/09/21

What’s the Point of Your Website?

“If you aim at nothing, you’ll hit it every time.” ― Zig ZiglarWe know our businesses need websites, but do we know why? What’s the point? What do we want our websites to do?Just as with any other customer experience,...
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Featured image for “Virtual Events”
04/01/21

Virtual Events

After more than a year of quarantining and social distancing, don’t we long to be back in the rooms with real people? However, life in the COVID-19 era has taught us a lot of things, and one of the best...
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Featured image for “SEO: How to Get Your Business to the Top of the SERP”
03/25/21

SEO: How to Get Your Business to the Top of the SERP

Everybody wants their listing to be the first to pop up when people search online for the goods and services they offer. (The page that comes up with a list of search results is called a SERP—Search Engine Results Page.)...
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Featured image for “How Valuable Are Email Newsletters to Your Brand?”
03/19/21

How Valuable Are Email Newsletters to Your Brand?

If you want to build top-of-mind awareness for your brand, one great way is through email newsletters, like this one,  Fryed Egg Productions’ The Weekly Skillet. Business newsletters are communications that are sent regularly about topics geared toward a target...
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Featured image for “Be Part of a Teen’s Success Story!”
03/11/21

Be Part of a Teen’s Success Story!

The Weekly Skillet is about more than just Fryed Egg Productions’ marketing tips. We are also committed to sharing about positive community events. We wholeheartedly support and have been a part of the award-winning Future Career Academy (FCA) from the...
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Featured image for “6 Essentials to Consider When Selecting a Marketing Firm”
03/04/21

6 Essentials to Consider When Selecting a Marketing Firm

Many successful business endeavors can be broken down into three parts: research and development, creation and production, and marketing and selling. People often love the design stage and the growth of an idea into a finished product but don’t always...
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Featured image for “Billboards – always in front of your driving audience”
02/25/21

Billboards – always in front of your driving audience

Over the last year, while COVID-19 has put the brakes on outings for many, people have had to turn to their screens for everything—work, shopping, social interactions and recreation—and they may be getting numb to digital ads. To minimize consumers’...
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Featured image for “Digital Display Ads — Strategic Marketing That Puts Your Brand in Front of Your Defined Audience”
02/19/21

Digital Display Ads — Strategic Marketing That Puts Your Brand in Front of Your Defined Audience

Love ‘em or hate ‘em, display ads are an essential and inescapable part of today’s marketing. Display ads are the online advertising banners, squares, skyscrapers and rectangles that pop up seemingly everywhere online. And with people spending more and more...
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Featured image for “Make Your Social Media Fun—Let Others Spread the Buzz About You!”
02/12/21

Make Your Social Media Fun—Let Others Spread the Buzz About You!

What do Abraham Lincoln, plum pudding, teamwork and Fryed Egg Productions have in common? National Plum Pudding Day and Lincoln’s birthday are celebrated on February 12th. Lincoln supposedly loved the famed figgy pudding, traditionally stirred by the entire household holding...
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Featured image for “Can You Boost Your Business with Blogs?”
02/05/21

Can You Boost Your Business with Blogs?

Website traffic is essential for many organizations’ success. One sure way to steer clients or customers to your beautifully designed and maintained website (Need help with this? Click here!) is by routinely writing and posting blogs.  So, what is a...
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Featured image for “Your Website Is the Front Door to Your Business: How Welcoming Is It?”
01/29/21

Your Website Is the Front Door to Your Business: How Welcoming Is It?

Before anyone calls you, before they enter your establishment, before they consider doing business with you, they will often look at your website, the front door to your business....
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Featured image for “Wow Your Audience and Create a Lasting Impact with Promotional Products”
01/22/21

Wow Your Audience and Create a Lasting Impact with Promotional Products

Positive, lasting impressions are the best marketing tool. When your customers experience your exceptional service or enjoy your beautiful creations, well-designed products or delicious food, it motivates them to return to your business and tell others about you. Another way...
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Featured image for “Video Storytelling for Nonprofits: CHANGE THE GAME”
01/15/21

Video Storytelling for Nonprofits: CHANGE THE GAME

We’ve said it before: Your unique story is worth telling. Whether yours is a for-profit or nonprofit organization, stories create a bridge between you and the people in your community, encouraging them to experience what you offer. And video storytelling...
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Featured image for “Your Brand Is More Than a Name. Does It Need an Update?”
01/07/21

Your Brand Is More Than a Name. Does It Need an Update?

You now know something about our brand. Last week, we told you about Fryed Egg’s full-service, creative, story-telling agency specializing in brand transformation, event production and video creation. You heard about our founder’s farm-to-business values, which our company embodies: hard...
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Featured image for “2020 is DONE! 2021 is HERE!”
01/01/21

2020 is DONE! 2021 is HERE!

2020 will certainly be one for the history books. While we have shared the commonalities of this remarkable year, each of us and our businesses have experienced a unique journey.  What sort of year was 2020 for you and your...
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The blog.