The blog.

Once you have a welcoming website with valuable content and a brand that is unique and robust, you probably want to ascertain if everything is performing well for you. Are these fundamentals achieving your goals? How do you know?You can...

Mistakes occur sometimes in any business, despite best efforts at quality control. The results can range from merely embarrassing to inconvenient to costly to dire.On the other hand, serendipitous mistakes also can happen. Hard pretzels were supposed to be soft...

“If you aim at nothing, you’ll hit it every time.” ― Zig ZiglarWe know our businesses need websites, but do we know why? What’s the point? What do we want our websites to do?Just as with any other customer experience,...

After more than a year of quarantining and social distancing, don’t we long to be back in the rooms with real people? However, life in the COVID-19 era has taught us a lot of things, and one of the best...

Everybody wants their listing to be the first to pop up when people search online for the goods and services they offer. (The page that comes up with a list of search results is called a SERP—Search Engine Results Page.)...

If you want to build top-of-mind awareness for your brand, one great way is through email newsletters, like this one,  Fryed Egg Productions’ The Weekly Skillet. Business newsletters are communications that are sent regularly about topics geared toward a target...

The Weekly Skillet is about more than just Fryed Egg Productions’ marketing tips. We are also committed to sharing about positive community events. We wholeheartedly support and have been a part of the award-winning Future Career Academy (FCA) from the...

Many successful business endeavors can be broken down into three parts: research and development, creation and production, and marketing and selling. People often love the design stage and the growth of an idea into a finished product but don’t always...

Over the last year, while COVID-19 has put the brakes on outings for many, people have had to turn to their screens for everything—work, shopping, social interactions and recreation—and they may be getting numb to digital ads. To minimize consumers’...

Love ‘em or hate ‘em, display ads are an essential and inescapable part of today’s marketing. Display ads are the online advertising banners, squares, skyscrapers and rectangles that pop up seemingly everywhere online. And with people spending more and more...

What do Abraham Lincoln, plum pudding, teamwork and Fryed Egg Productions have in common? National Plum Pudding Day and Lincoln’s birthday are celebrated on February 12th. Lincoln supposedly loved the famed figgy pudding, traditionally stirred by the entire household holding...

Website traffic is essential for many organizations’ success. One sure way to steer clients or customers to your beautifully designed and maintained website (Need help with this? Click here!) is by routinely writing and posting blogs.  So, what is a...

Before anyone calls you, before they enter your establishment, before they consider doing business with you, they will often look at your website, the front door to your business....

Positive, lasting impressions are the best marketing tool. When your customers experience your exceptional service or enjoy your beautiful creations, well-designed products or delicious food, it motivates them to return to your business and tell others about you. Another way...

We’ve said it before: Your unique story is worth telling. Whether yours is a for-profit or nonprofit organization, stories create a bridge between you and the people in your community, encouraging them to experience what you offer. And video storytelling...

You now know something about our brand. Last week, we told you about Fryed Egg’s full-service, creative, story-telling agency specializing in brand transformation, event production and video creation. You heard about our founder’s farm-to-business values, which our company embodies: hard...

2020 will certainly be one for the history books. While we have shared the commonalities of this remarkable year, each of us and our businesses have experienced a unique journey.  What sort of year was 2020 for you and your...